Summer reading: BOP 3.0

Book_CoverDe-LAB suggests you to read a new book “BOP 3.0”  published by Green Leaf Publishing and edited by Prof. Stuart Hart and Fernando Casado (BOP Lab Spain).
The book builds on the findings of the previous publication (BOP 2.0), here revisited from a systemic point of view.
The shift from MNCs to SMEs (BOP 1.0 –> BOP 2.0) is here further analyzed to highlight the importance of the cultural context in which BOP investments take place.
The so-called “BOP ecosystem” is here investigated as a driver for boosting co-creation and reverse innovation because “BOP Business has to create ecosystems as stand alone firms won’t ever be innovative nor truly inclusive“.
Enjoy the reading!

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