INFINITY+ – Crowdfunding Campaign

For Infinity+, Mediaset’s payTV, we had the pleasure of working on a 28-day crowdfunding campaign for the production of 100 protective cradles for infants in need in Uganda (www.kokono.life). . 
De-LAB followed the whole operation, from the production of the promotional materials, to the awareness raising process, creation of the rewards, management of contacts and preparation of the editorial plan. The campaign reached its goal in the first week, and by the end of the month, it had overfounded to 5300 euros, out of the 3000 euros requested. 
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